With all the noise about social recruiting, how do you drill down to get the best information? Both good and bad myths surround the magic of social media and getting past the racket is important for success. Here are 8 social media myths and the truth behind them.
People I want to hire aren’t on social media. Almost everyone from 13 year old kids to 90 year old grandmothers are on social media. Generation“Y” grew up with social media and are connected to it nearly 24 hours a day. If your target audience isn’t on LinkedIn they are probably on Facebook. They might think of it as a way to connect socially to friends and family but they are following companies and responding to targeted marketing. It is important to know where to look.
I need to be on every network to be successful. There is no prize for the winner of most social media profiles. New sites and tools are popping up every day but if you don’t see an immediate benefit, don’t join. Choose three or four sites that you can concentrate on to reach your biggest audience.
Pinterest isn’t for recruiting. The best candidates can often be found in the least likely places. Pinterest is a great visual media platform and is one of the fastest growing sites on the web. While it may not be a perfect place to post jobs you can use it to attract candidates to your company website by creating a visual pinboard of your products or company.
I don’t need to get a lot of fans. Facebook is a numbers game and attracting as many fans to your Facebook business page is the best way to convert people to customers and employees. Provide compelling content that will make people interested in your business and show them why you’re company is where they want to work.
I don’t want to get too personal. Many people, recruiters included, want to keep personal and professional networking separate. Many will use LinkedIn for promoting their business and Facebook for connecting with friends and family. Mix it up a bit. People like to connect to others with whom they can relate. Post stories about things your company is doing and how you are contributing to your community.
The more hashtags the better. Whatever you do, when you’re on Twitter, #never #write #all #of #your #posts #like #this. Hashtags are a great way to search the microblogging site but not everything you say needs to be tagged. When you’re posting links to your jobs on the site only tag the most important words like the city where the job is located and the primary skill.
Social media is easy because it is free. Most of the social media sites don’t cost money to use but they will take a significant investment in time. In order to get the most out of social media you need to be patient and consistent. Allow your recruiters to spend time on the sites to build content and relationships.
There is another way all to bust all of these social recruiting myths. Use your WorkScene Page’s talent community to collect resumes unlike current social media sites, this page allows followers to join your private talent community and stay up to date when you make changes or post jobs on your page! Sign up for a WorkScene Page today – it’s FREE.