While social recruiting and other uses of online media is very positive overall, it is important to keep in mind the ways in which you can fall into snares. Managers, recruiters, and administrators all need to be aware of the potential disadvantages of social media. Here are some traps to look out for and avoid.
Don’t let it be a time waster.
One of the biggest complaints that business owners have about social media is that it will become a time sink for their recruiters which can distract them from their daily duties. Social media can get out of hand if the right protocol isn’t instituted. Set aside time each day to manage your social media use.
Have a strategy and stick to it.
Randomly posting the same information on 20 different sites doesn’t necessarily increase your effectiveness by 20 times. It is important to create a social recruiting strategy that will enhance your processes. Research several social media sites to determine which work best for you. For instance, if you are recruiting for highly creative positions such as graphic designers or photographers then a presence on Pinterest or Instagram might be useful. However, if you staff primarily for executive level positions those visual media sites will not be as useful as LinkedIn.
Be consistent at all times.
It is easy to fall into a trap of only posting to Facebook and Twitter when the mood strikes. Usually, this means updates are sporadic. Consistency is key. If you only post occasionally you won’t attract new fans and followers. Create a schedule to update your social media networks on a regular basis. Sticking to a ratio of about 80% useful information that will help your target audience and 20% self-promotion is a good rule of thumb.
Not using a metrics measuring tool.
It is also important to see the impact of your social media efforts. Not only should you be looking at the page views, participation, and sharing of your information but you should also be able to quickly compare it with your recruiting successes. It is typical to track the recruiting source in temporary staffing so be sure to keep a running report of this information.
WorkScene can help you keep all of your social recruiting resources in once place. This will benefit your strategy, messaging, consistency, and metrics. Sign up for a WorkScene Page today- it’s FREE!