The #1 Mistake Companies Make About Company Culture and Recruiting

Maintaining a positive company culture isn’t only crucial for ensuring happiness in your workplace, it’s key to attracting the best candidates with incredible ease. But many companies don’t take advantage of the opportunity their company cultures offer; they don’t make the connection between culture and recruiting.


Many companies are making a big mistake by not featuring company culture high on their list of positive attributes for potential employees. Publicly sharing a positive, inviting culture is a simple and highly effective recruiting tool. Follow the tips below to effectively publicize your company culture to the best of the best talent in your industry.


1. Share your clearly defined mission and values on your company website and like-minded sharing sites, such as A sense of purpose is important to today’s jobseekers. People are willing to work much harder for a position in a company that aligns with their personal values. So, getting your mission and values in front of jobseekers will easily attract candidates whose values align with yours. As employees, these people will, by nature, be motivated to exceed productivity expectations, because you gave them the opportunity to see the alignment between their values and yours.


2. Feel free to be ridiculously open with the inner workings of your company. Buffer, for example, has held nothing back when it comes to full transparency. They’ve shared employee salaries, the formula used to calculate them and their entire recruiting process—down to the exact candidate/new hire ratio. They hold nothing back in their effort to attract top talent aligned with their company values. This results in a frenzy of eager applicants willing to endure an extensive hiring process. The strong desire these applicants develop for being part of the Buffer team is a direct result of the company’s consistent public sharing of their culture and values. You can duplicate these results in your own company, if you’re willing to be wide open about your company’s processes.

3. Use social media to share your culture and build a loyal following. Candidates today want to join a company that will make them happy; as simple as that may sound, that’s the focus. They aren’t interested in sacrificing happiness for a job.

So, use every applicable social media platform to share who you are as a company, what you stand for and what your team spends their days doing. The psychology behind this is to let each social follower become “a fly on the wall,” watching how your company operates from an insider perspective. You can take your social sharing one step further by using the social media platform specifically designed for showcasing company cultures- WorkScene. This platform allows you as a company to tell who you are, show off what it’s like to work for you. The more you share, the more your candidate pool and following grows, which in turn gives you a larger pool of candidates who want to work for your company.