An organization’s employer brand and company culture is at the top of many recruiters’ and HR professionals minds. Many small, medium and large businesses are creating and managing their own brand narratives Content tells the visual story of the company’s culture and what makes it a great place to work. A WorkScene Page is a great place to present your employer brand content and show job seekers why it’s a great place to work.
Creating content can seem expensive and time consuming- but keep reading for great examples of FREE or low cost ideas of quality content. If a human resource department already has an employer branding package, then a WorkScene Page is THE place to put that content. For those just getting started with employer branding, here is a list below of what you can put on your WorkScene Page:
Company Activity Calendar
Look at the company calendar for opportunities for photos. This could be office parties, volunteer and community outreach, a celebratory team cake, fun employee desk environment, holiday festivities, a great view from a window or even the lobby area.
Ask Employees/Teams to Share
Use the company internal newsletter or an email, to ask employees to share photos or team/ project ideas that can be highlighted on your WorkScene Page.
Create Photo Opportunities and Content that Tie to Your Company Culture
If the company calendar is light on activities, get creative with photo opportunities. Take a photo of a team collaborating on a project or a white board w brainstorming session. You can also write a key word and definition that represents your office on a white board and take a photo of it. You can also create a Top 10 List with a variety of topics. Top 10 reasons to work at this company. Top 10 reasons this company produces great product. Top 10 reasons employees like working here…and so on.
Header image at the top of your WorkScene Page
The header image on the top of your WorkScene page is the first thing job seekers see. A picture is worth a thousand words. After you get your page created and header photo added, plan to refresh the banner every 3 or 6 months to keep job seekers who visit your page up to date with the happenings of your company. This allows job seekers to get a glimpse at what it is like to work at your company.
A Day in the Life of an Employee-
A day in the life of an employee can be another way to get a few quotes for your WorkScene Page and a photo of an employee at work. You can ask the employee to write a paragraph about what it is like to work there. This will be a nice peer-to-peer piece of content that job seekers can relate to because it is written by someone just like them.
Awards or Company Recognition-
Highlight any awards or company and employee recognition and accolades. Let your stellar employees be that voice for your company.
Videos can be expensive and time consuming to produce, but with most social media platforms followers (aka- job seekers) expect companies to be real! A company overview of why your company is a great place to work should be a simple and approachable testimony from your employees at all levels. Handheld technology – including your phone can be a quick tool when shooting these videos. Remember show your brand narrative, be honest and open about your company culture. This will get the most views and the most attention.
Corporate Social Media Channels-
You can also connect your company’s social media channels to your WorkScene page. This is great for companies who are using other platforms to show off their company culture to put that content on the place that it matters the most, your WorkScene page.
Job seekers are very curious about the recruiting process at your company. You can produce and present this in various formats. The HR recruiting department can produce a one pager about the process and upload it into the documents section of your WorkScene page.
The last, but most important piece in the employer brand content puzzle, is you – the recruiter or HR professional. Use a professional image or an image of your at a work event to put a name and face together for job seekers. You are the first impression of the company for job seekers. You are the first one they engage with online, face-to-face or over the phone.
If you need additional help with your WorkScene Page or questions about our platform please send us a message, we would be happy to help.